Packaging
Honoring Plastic-Free July: Small Changes, Big Marketing Impact
Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example. What It Means for Marketing & Direct Mail Plastic-free marketing isn’t just a feel-good
Custom Mailer Impact In a Digital World
Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Community, Service, and Gratitude: A Printer’s Tale of Thanksgiving 2024
As a small, family-owned business, we take great pride in being deeply rooted in our local community. While we do serve national—and occasionally international—clients, the heart of our work lies in collaborating closely with local organizations, a natural fit for most print and communication firms.
The Importance of QR Codes in Direct Mail Campaigns
In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.
The Powerful Influence of Packaging on Consumer Buying Habits
In today’s highly competitive marketplaces, the role of packaging in shaping consumer buying habits cannot be understated. From consumer-packaged-goods (CPG) to pharmaceuticals to subscription kits, packaging plays a major role in not only first impressions but overall brand quality.
Event Season Essentials: Your Comprehensive Checklist for Success
Tradeshow and event season is upon us and is only going to get crazier and crazier as the spring and summer months lay out in front of us. Peak seasons for trade shows are Spring and Fall here in the U.S. with things really intensifying in the fall. However, there are still a great many events taking place over the
Does Your Packaging Reflect Your Company’s Brand?
Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product’s packaging matching the brand you’ve been working hard to cultivate?
What’s in a Packaging Decision? A Lot, Actually.
The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, learn three questions you should ask when planning your packaging materials.
5 Types of Folding Cartons and When to Use Them
With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help find the right fit.
