The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.
Printed material can differentiate you from your competition and be that nudge needed to convert a prospect into a customer. Discover these tips to elevate your printed marketing collateral.
Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our latest post to discover key questions to ask before your next project.
With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.
Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?
On January 24, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2021 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and
As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines
On January 26, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2020 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and details
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are