Promotional
Timeless Promotional Items Every Business Should Keep on Hand
Promotional items have been a marketing favorite for decades and it’s easy to understand why. They strengthen brand identity by serving as practical, everyday reminders of your business. Promo items are excellent leave-behinds for sales teams, incentives for marketing purposes, and generally loved by all—who doesn’t like tchotchkes? In fact, merch has such a strong appeal there are some items
The Powerful Influence of Packaging on Consumer Buying Habits
In today’s highly competitive marketplaces, the role of packaging in shaping consumer buying habits cannot be understated. From consumer-packaged-goods (CPG) to pharmaceuticals to subscription kits, packaging plays a major role in not only first impressions but overall brand quality.
What’s in a Packaging Decision? A Lot, Actually.
The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, learn three questions you should ask when planning your packaging materials.
How to Level-Up Your Print Marketing Collateral
Printed material can differentiate you from your competition and be that nudge needed to convert a prospect into a customer. Discover these tips to elevate your printed marketing collateral.
Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
Is your company struggling to maintain internal brand consistency? You need marketing asset portal.
To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines
Printing and Promotional Products Connect People with Your Brand
When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
3 inside-the-box ways to promote your brand
Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they