Tag: Marketing
3 Key Differences Between Offset and Digital Printing
Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our latest post to discover key questions to ask before your next project.
The Cost of Paper Is Rising; How Do You Reach Your Audience?
With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.
What Is IP Targeting?
IP Targeting allows you to hyper-target your products and services to your customers and prospects on any device. You can also use this to create a look-alike model of your existing customers to reach new prospects. Learn how Associates International can help.
Why Do We Call Ourselves a Marketing Implementation Solutions Provider?
Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?
August USPS Rate Increase: What It Means For Your Business
Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.
Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
Is your company struggling to maintain internal brand consistency? You need marketing asset portal.
To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines
Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are
3 Benefits of Outsourcing Creative Services Versioning
It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –
Printing and Promotional Products Connect People with Your Brand
When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
